The soon to release Vishal Bhardwaj film Haider featuring Shahid Kapoor and Shraddha Kapoor is now going all out with its promotions. Now we hear that the film that has been extensively shot in Kashmir has tied up with an online website to support the recent Jammu -Kashmir flood victims.
In fact all the promos of the film that have been airing on television have been carrying a tag with the site address (jkfloodrelief.org) in support of the ongoing relief efforts. Sources close to the production house confirmed saying, "Though we are not doing anything in particular as such, we felt that the site was a genuine initiative to aid those affected by the floods. Hence, we decided to partner with them on the same."
Considering that the film has been extensively been shot amidst the beautiful snow-clad mountains of the Kashmir Valley, the actors, it seems, share a close bond with the place. In fact, they have decided to provide as much help as possible to the flood victims. Recently, Shahid Kapoor and Shraddha Kapoor came to the game show 'Kaun Banega Crorepati' to promote their film. As the two won Rs. 3,20,000 lakhs at this quiz show, they decided to donate the money to the flood victims for their necessities. Not ending at that Shraddha Kapoor and Shahid Kapoor have been using their Twitter handles to urge people to donate for the Kashmir victims.
Haider is an adaptation of Shakespeare's Hamlet and is co-produced by UTV and Vishal Bhardwaj. The film that also stars Tabu, Kay Kay Menon in prominent roles, is slated for release on October 2, 2014.